A Professor of Swiss and British B.H.V.S. Business school Magdy Attalla has visited us again. This school is widely-known for training professionals in tourism and hotel management. As it was last year, our guest gave a very interesting interactive class in PUA School, first, and then to students of different departments. This time he spoke about how important it is to distinguish generations of customers (generation X, Y, Z) in marketing and address each generation in a different way. Valuable professional information, original ideas, humour and live interaction – this is what we remember Professor Attalla’s classes for. As he said, he also enjoyed communication with our students, who he found bright and responsive.
|